Late last week we received a call from a potential customer in a bit of a panic. Earlier in the day we had chatted about a new induction sealer for their growing business, however 8 hours later that need became more immediate.
 
As any growing business needs to do, they were working hard to conserve cash and a few months earlier purchased a hand held induction cap sealer imported from Asia. Unfortunately, the workload took its toll on the system and it failed. That's where the panic set in.

Needing to get product out, we received the call to see how we could help. Enercon's Owen Schmidt jumped on it to get them back up and running with our Super Seal Jr. Although our normal UPS pickup time had already passed, Owen rushed to get a system packaged and overnighted to them. By 10am the next morning, Owen had saved the day and ensured production schedules were met!

Have you had a similar experience? An experience with Enercon that stands out which you want to share? Email me or leave a comment below, we'd love to hear from you!

Having spent a better part of my career in technology and online marketing I tend to keep up with new technologies and find ways that we can adopt them. Seth Godin posted an interesting article a couple days back in which he discusses the continued shift to new media marketing vehicles. He specifically comments on the importance of word of mouth & digital promotion as newspapers continue to fade to black.

I'm curious to know what your company is doing to ensure you thrive with this shift? Are you building an online community? Utilizing social networking tools like LinkedIn, Facebook or Twitter? How are you leveraging the voice of your customers? What companies in the packaging world stand out in their efforts?

Have a new product you want to launch, but don't want to invest in a full packaging line? Running out of line capacity, but demand is growing? Either way you're not alone. Contract packagers (or co-packers) provide an extremely valuable service to companies around the world.

I found a great article this morning from Packaging World that talks about things to consider when selecting a contract packager. We work with some great co-packers throughout the country and the world for that matter, so if you need a recommendation send me a note and we'll work on finding you a couple good sources!