What would you say are the two hottest topics being debated right now? With the election just a few days away, the presidential race with Obama
vying to be the next leader of the United States is undoubtedly one of the two most talked about items today. I’d have to say the state of the global economy is a close second.
What do these two things have to do with packaging? Earlier this week I was out on the road spending time with our customers. During my visits I learned quite a bit about how the economy is affecting their businesses. One of my visits was with a new customer who is installing a brand new line from the ground up. As you know projects like this just don’t come together overnight & this one in particular has been in the works for the better part of 12-18 months. They had the wheels in motion long before the latest round of dips in the market.
Their products tend to tip the scales at the higher end of the market. When I asked about sales they mentioned sales were down a bit, but reinforced that this new line was a long term strategic move. This was refreshing to hear. They weren’t worried about next quarter’s results. They took time in analyzing the return this project would provide. It was understood that when the economy proves it resilience and begins to recover they will be in a stronger position. Their new line – complete with Enercon’s Super Seal Max
and Variable Sealing Control – will give them a competitive advantage and allow them to continue to grow their business.
Have something exciting, innovative or just plain brilliant that your company is doing to give itself a leg up on the competition? Share your thoughts below!