Chances are you've probably recently seen a commercial for GSK's over-the-counter weight loss product - alli. Until today, the thing I remembered most about it is the fact that the word alli on the package reminds me of Google's eye catching logo.
GSK does a great job of taking the necessary steps to not only protect their packages from tampering, but also by applying a number of techniques to prevent counterfeiting. Unfortunately, counterfeited versions of the product have been surfacing as discussed in this press release. The pictures in the release show just how far these counterfeiters will go to knock off a package.
One of the things you’ll notice in the pictures is that the foil seal on the real product has the phrase “sealed for your protection” on it. Taking a step as simple as this allows you to set apart your product from counterfeiters. Other methods you could use include custom printed messages, holograms, and color-shifting inks. Using any one of these methods along with other techniques help you stay one step ahead of would be counterfeiters.
Our friends over at Packaging World
recently published a great story about a customer of ours who's working to green up grasses on everything from golf courses to football fields. Check out the article on PackWorld.com
Each and every day we get the question, "How can I ensure my product is sealed?" There are a number of steps you can take minimize the potential of an unsealed package, however there is always chance you'll have something out of spec which results in a product that is not hermetically sealed.
Our latest webinar "Achieving a Perfect Seal
" highlights the steps you can take to minimize these chances, but another solution that might work for you is a seal detection system from Teledyne TapTone. My friend, Bob LeClaire, & I were chatting earlier today and he mentioned a couple of tools they have on their website.
The first one is a Product Selector
which allows you to hone in on the technology that is right for your application. Using the recommendation from the product selector, you can visit their Learning Center
which features illustrations & videos of the different technologies they offer.
TapTone's systems work best with liquid products, but be sure to contact them to learn more about a solution that might might work for you.